3 Disciplines for Fine-tuning the Merchandising Office for Retail Success
At its core, fashion merchandising remains a people business, heavily reliant upon human judgment and experience. But in a world where consumers carry your competition around on their mobile phones, faster, more accurate decision-making is a necessity.
The pace keeps accelerating. The competitive landscape keeps shifting. But certain retail requirements are a starting point to winning a customer and the sale. No retailer today can prevail without getting it all right — the right product, assortment, place, size, color, style and price, offered conveniently.
Getting some basics in line allows the merchandise office to effectively make those merchandise decisions that are critical to retail survival. In this mini-whitepaper, a very quick read, we take a look at a few of the areas that deserve some attention.
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